Product Studio
Travel Club PremiumV1Needs revision
Auto-saved
Needs revision
Main problem
Price + Unclear differentiation
High purchase intent 24% · authenticity 66% · 42% find 7 € too expensive · synthetic, directional
Version 1Alojamiento
Travel Club Premium
No physical items
Core offer
Travel Club Premium
“Guías PDF/Notion por destino.”
7 €
0 physical items + Core offer
For Mochileros
Target
Mochileros
Price
7 €
Positioning
Cercano
Model
Pago único
Status
Needs revision
Product readiness
- Audience definitionComplete
- ConceptComplete
- PricingTested
- PositioningTested
- MarketPending
Name
One-line description
Problem it solves
Value proposition · why they'd buy it
Type
Category
Mochileros55%
- Top need
- Viajar con presupuesto
- Price sensitivity
- Alto
- Creator trust
- Alto
Price
Model
Range
Positioning statement
Differentiation
Tone
Claims
Packaging
Visual direction
Personality
Name alternatives
Core offer
Guías PDF/Notion por destino.
digital
Product structure
Not included
Rejected
“We assume €7 is acceptable.”
42% lo considera caro; mediana esperada €6.
View evidence · Premium Membership Pricing TestUnclear
“We assume creator endorsement increases trust.”
66% lo ve auténtico.
View evidence · Premium Membership Pricing TestVariants
Explore versions
Sin variantes todavía.