What would Nerea's audience think?
Testing Nerea Pro Club V1 with Jugadores competitivos.
Who did we test it with?
100 synthetic participants modelled on Nerea's Audience DNA (v1).
The audience responds positively
Interest, price acceptance and creator fit are all in a healthy range.
Would they buy it?
78% show at least some interest, 38% express high purchase intent. Declared intent — not a sales forecast.
Price feels right
The price sits within the audience's expected value range. Acceptable range 7–10 €.
Does this make sense coming from Nerea?
Creator-product fit is strong.
Why people say yes — and why they hesitate
- 1Trust in creator
- 2Relevance
- 3Convenience
- 1Time commitment
- 2Price
What do they actually value?
What should stay — and what is dead weight.
- Core offerHighly valued
- —
- —
What the audience is saying
Research notes from synthetic participants. Not real interviewed consumers.
Si lo hace Nerea, me lo creo.
Lo usaría cada semana.
El precio me parece justo.
Not everyone reacts the same
- Higher willingness to pay
- High trust in creator
“Strong creator-concept fit with acceptable price.”
- Mantener la guía digital en la siguiente versión.
What should change?
Each action cites the evidence behind it. Research advises, humans decide.
- 1Keep core offer
Derived · Core offer: highly valued; "Useful recovery guidance" está entre los top drivers.
What did we learn about our assumptions?
Proceed
Proceed: refine details and prepare market check.