What would Sofía's audience think?
Testing Skincare Organizer Kit V1 with Rutina mínima and Escépticas.
Who did we test it with?
50 synthetic participants modelled on Sofía's Audience DNA (v1).
The audience likes the idea, but not in its current form
Interest exists, but the current price and product structure create too much friction.
Would they buy it?
67% show at least some interest, 24% express high purchase intent. Declared intent — not a sales forecast.
Price is the biggest friction
The concept is landing above the audience's expected value range. Acceptable range 29–41 €.
Does this make sense coming from Sofía?
Creator-product fit is moderate.
Why people say yes — and why they hesitate
- 1Trust in creator
- 2Relevance
- 3Convenience
- 1Price
- 2Unclear differentiation
- 3Already use alternatives
What do they actually value?
What should stay — and what is dead weight.
- Core offerHighly valued
- —
- —
What the audience is saying
Research notes from synthetic participants. Not real interviewed consumers.
Si lo hace Sofía, me lo creo.
Me interesa, pero no sé si lo pagaría.
Necesito ver qué lo hace distinto.
Not everyone reacts the same
- Higher willingness to pay
- High trust in creator
- Higher willingness to pay
- High trust in creator
“Interest exists but the proposal needs refinement.”
- Target €36 · range €29–41.
- Mantener la guía digital en la siguiente versión.
What should change?
Each action cites the evidence behind it. Research advises, humans decide.
- 1Lower target price from €45 to approximately €36€45 (€39–69)€36 (€29–41)
Derived · 42% considered €45 too expensive and the median expected price was €36.
- 2Keep core offer
Derived · Core offer: highly valued; "Useful recovery guidance" está entre los top drivers.
What did we learn about our assumptions?
Iterate
Iterate on price and differentiation before re-testing.